People Don’t Buy What You Do…
… they buy why you do it! I’m a big believer in knowing why you’re in business and then building your identity around the answer to that QUESTion. Simon Sinek spoke at TED about this very idea and how it is realized in action by companies like Apple Computer. Check it out after the break:
8 Simple Tips For Your YouTube Ad Campaign
This is a terrific article to AMEX’s OPEN forum’s take on how to make a successful Video splash on YouTube. Even if you’re a small business, there are 8 simple things you can do to help your video “Go Viral” as they say these days. Click here for the full article. Today’s consumer loves quirk, … Read more
