Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted.
By definition, if you are reading this you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? Absolutely.
This is a post to help you figure out why you should write and what you should talk about. . . .