Is QR just another tech fad…

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I snagged this little snippet from the article here. Now that I’m working with 44Doors I’m finding more and more people ask me – “So are people actually using this stuff?” Or even more blatantly “This is just a fad, right?”

>> Yes, it is another tech fad but it is more than that too. There are some large corporations who are adopting the QR Code as part of a daily shopping experience.

Macy’s is using QR codes. They launched a new service called “Macy’s Backstage Pass” that will provide consumers with essential tips,  and information on their latest trends via 30-second films formatted to work on users’ mobile phones. In addition to committing to use the technology Macy’s is also educating consumers with a 30-second TV spot running nationally that shows shoppers how to use the QR Codes and what they will get when they scan them.

Best Buy is using QR Codes. Back in September they added QR Codes to product information tags making them the first national retailer in the US to deploy this technology. Scan the code next to the TV you are thinking of buying and you get access to the product detail page.

Post’s Honey Bunches of Oats is using QR Codes adding them to more than 12 million boxes as the primary distribution vehicle for, “Honey & Joy,” a web based sitcom.

Starbucks is using QR Codes. Letting consumers pay for their coffee is the latest us of QR Code technology. The goal here is to get Starbucks customers to stop using physical Starbucks cards and start using Virtual Starbucks cards. To use the service the customer displays the QR Code on their mobile phone and a reader located at the point of sale scans the code and subtracts the cost of the drink from the funds preloaded on the Starbucks card mobile account.

Home Depot is using QR Codes. Partnering with a mobile barcode platform developer call Scanbuy Home Depot will use QR codes to provide “how to” videos, information about the supplier, appropriate usage guidelines, safety instructions, or anything else Home Depot deems smart phone appropriate. Plus you will also b able to purchase the product using the mobile phone after scanning the QR Code in-store or at home.

But wait QR Codes are not just for retail applications.

New York is using QR Codes. By 2013 all New York City building permits will have a QR Code on them so smart phone users can get details about  the ongoing project or file a complaint regarding safety or noise concerns.

Tokyo is using QR Codes. There was an experiment in Tokyo where QR codes were overlaid on top of a city map.  When the QR Code was scanned the user was given directions to the part of town associated with the QR Code.

The Post Office is Using QR Codes. “Deliver Magazine”, a publication produced by the post office, did a feature article on QR Codes in October, 2010.  Since then they have started using QR Codes in marketing to offer people the ability to get free flat rate shipping kit. <<

These companies likely paid huge amounts of money to put these campaigns together – now every small retailer and service provider can use them as well with 44Doors’ Capture platform. And if you click that link before they take it down, you can get a free trial on the system for a few weeks to try it out yourself.

That’s what I like to call a no-brainer 😉

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