This is a terrific article to AMEX’s OPEN forum’s take on how to make a successful Video splash on YouTube. Even if you’re a small business, there are 8 simple things you can do to help your video “Go Viral” as they say these days.
Today’s consumer loves quirk, something different that he can catchphrase or hashtag. DirecTV’s “Opulence, I Has It” commercial created a viral following. People not only started repeating the slogan, but literally took to the Web in search of pygmy giraffes. Solid gold (pun intended).
The trick is finding that wacky hook that will turn your campaign viral. It’s difficult to predict, and oftentimes, all it takes is a combination of luck and a stellar social distribution network.