Great article from our partners at Kuno Creative!
Traditionally, inbound marketing has been viewed as a sales funnel-filler – sending lots of leads to a website through SEO, social media, blogging and the like. However, the truth is, when deployed with the right strategy and technology it can be a sales funnel-usher as well – ushering leads swiftly through the steps of a company’s sales process so that the sales cycle is considerably shorter.
Click the link above for a full description of these 5 Power-Tips that you can implement today:
1. Advanced Lead Generation Analytics
2. Cross-channel Lead Nurturing
3. Multivariate Testing
4. Multi-channel Behavior Tracking
5. Behavior-centric Content Deployment
For more help in delivering the right content to the right person at the right time on the right channel watch this video.