Forward-Thinking Retailers Tap Mobility To Connect With Shoppers

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Here’s a great snipped from an article in Retail Touch Points:

Retailers including The Home DepotCrate and BarrelBest Buy, Cabela’s andMacy’s offer QR codes to educate consumers with detailed product information and encourage brand interaction. For example:

·   The Home Depot implements QR codes as a cost-effective alternative to in-store signage;

·   Crate and Barrel printed scannable codes on the back of catalogues to allow shoppers to allow easy sweepstakes sign-up;

·   Best Buy and Cabela’s feature QR codes in-store to allow shoppers to learn more about products they’re considering; and

·   Macy’s successfully rolled out its Backstage Pass campaign, which allows shoppers to scan in-store signage to receive behind-the-scenes videos from top industry figures such as Martha Stewart and Jessica Simpson.

By offering in-depth information via codes that are accessed easily, retailers can further purchase likelihood and increase overall brand trust.

Click this link for more mind-blowing stats on SMS and QRCodes

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