Here’s a great snipped from an article in Retail Touch Points:
Retailers including The Home Depot, Crate and Barrel, Best Buy, Cabela’s andMacy’s offer QR codes to educate consumers with detailed product information and encourage brand interaction. For example:
· The Home Depot implements QR codes as a cost-effective alternative to in-store signage;
· Crate and Barrel printed scannable codes on the back of catalogues to allow shoppers to allow easy sweepstakes sign-up;
· Best Buy and Cabela’s feature QR codes in-store to allow shoppers to learn more about products they’re considering; and
· Macy’s successfully rolled out its Backstage Pass campaign, which allows shoppers to scan in-store signage to receive behind-the-scenes videos from top industry figures such as Martha Stewart and Jessica Simpson.
By offering in-depth information via codes that are accessed easily, retailers can further purchase likelihood and increase overall brand trust.