This holiday season, retailers are inundating cautious shoppers with discount offers to try to lure them into stores and onto websites. How can small shops stand out from all the clutter? Go mobile with your marketing.
Many bargain hunters are becoming avid users of mobile technologies for everything from Groupon deals to bar code scanners. But the mobile world still isn’t nearly as saturated with promotional offers as traditional media, giving small businesses the chance to grab shoppers’ attention — often right at the point of purchase.
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