44Doors goes Country

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44Doors went country this Christmas with Billy Ray Cyrus and the Hallmark Channel for its latest Quick Response code project.

The Austin-based mobile marketing company — which specializes in QR codes — created a Billy Ray Cyrus code for a Hallmark Channel movie featuring the actor that gave fans access to a free music download.

Cyrus stars in the Hallmark Original Movie “Christmas Comes Home to Canaan,” which debuted this month on the channel and featured the QR code during the movie’s premiere. The code takes mobile device users to a Web page featuring Cyrus’ music video.

via 44Doors goes country; “Immortal U” features Austin – Austin Business Journal.

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