David Thomas wrote an article on Radian6’s blog this week that I thought worth reposting here. He called it “The Top Social Media Disrupters of 2011 According to More Smart People”
My CMO was featured in it, so I’ve included the opening of the article and Tim’s quote. Click the source link below to read the entire article; it’s fantastic!
Every year is a big year in social media. Upheaval is the status quo. I thought it would be fun to ask a bunch of smart folks what they thought were the biggest social media “disrupters” of 2011. I intentionally kept the question vague. As you’ll see, I got answers that are all over the map, but all help define the social media zeitgeist of 2011 and contain hints of where we’re going in 2012.
Tim Hayden, CMO, 44Doors: “2012 will bring us the tipping point for a more ‘human’ way of communicating. Instant Voice Recognition (IVR) tools such as Apple’s Siri, and visual storytelling apps such as Instagram and Path, will all bring change to the way brands and consumers use social media. As mobile becomes more actionable and utilitarian, we will see text-based communication give way to technologies such as these.”
