QR codes are exploding. They’re on posters, window storefronts, coasters at the bar, and some businesses are even putting them on billboards (hi, your customer is DRIVING!). But what I’m noticing even more than the sheer explosion of QR codes is that often the QR code campaign is doing little more than embarrassing the brand it’s associated with.
So many brands are out there creating a lackluster QR code experience. It’s very often the norm. To help combat that, below are seven tips for creating a better one. So people maybe don’t go away angry. Or, you know, go away at all.