Mobile Barcodes Drive Traffic to Brand Sites from Print

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Mobile Barcodes Drive Traffic to Brand Sites from Print

MARCH 21, 2012

Retail, technology sectors most frequent users of codes

Only 4% of print ads in the US contained 2-D mobile barcodes in 2011, but their use is growing, according to advertising tracking firm Competitrack. A February 2012 report by the company found that well-planned campaigns put mobile barcodes in attention-grabbing places, and then gave customers a clear call to action to lead them to content.

More than 40% of 2-D barcodes took users to general commerce and product information online, and just over 23% led customers to brand-building sites. The pairing of video with mobile barcodes was also a popular approach, with about 13% of landing pages containing video content.

via Mobile Barcodes Drive Traffic to Brand Sites from Print – eMarketer.

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