My friend Andy is the founder of 44Doors here in Austin. He just wrote: “One of our global beverage clients recently shared a challenge with us regarding the requirement of some countries (in this case, Canada) requiring that certain types of content must be published in both English and French. Our client was faced with either using two QR codes, one for each language, or implementing an interstitial page to let their customer select a language preference. While either of these solutions would have been acceptable, we had a better idea.”
You can click the source link above to see how they used his intelligent link routing software to display content in the preference of the mobile visitor. Just one more way to bring relevant customized mobile content into the users hand.