People have a very short attention span online these days. That’s why you have to make every attempt to be as clear and concise as possible with your website. It’s very easy for people to move on to a different website if they can’t find what they’re looking for right away.
All they have to do is press the “back” button and they’re off to the next website.
In fact, the industry average conversion rate for an e-commerce website is somewhere around 2 to 3 percent, meaning that only 2 or 3 out of 100 people that visit a website actually end up buying anything. There are several small improvements you can make that all add up to make a big impact.
Here are five things small business owners can do to improve their website’s conversion rate: