A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in beta, Graph Search could signify a monumental shift in the way people search for information online. In this post, I’m going to explain how Graph Search works, and tell you why it will be an especially powerful tool for content marketing.
What is Graph Search?
Graph Search has the potential to drastically alter they way we — as a society (of Facebook) — search for information on the web.
At its heart, Graph Search is a social search engine. It enables users to find information they’re seeking using their Facebook friends (and friends of friends) as a filter. Once live, Graph Search will allow users to search for queries like never before and provide more personal results.