How to Use Mobile to Reach Holiday Bargain Hunters


This holiday season, retailers are inundating cautious shoppers with discount offers to try to lure them into stores and onto websites. How can small shops stand out from all the clutter? Go mobile with your marketing.

Many bargain hunters are becoming avid users of mobile technologies for everything from Groupon deals to bar code scanners. But the mobile world still isn’t nearly as saturated with promotional offers as traditional media, giving small businesses the chance to grab shoppers’ attention — often right at the point of purchase.

Hit the link above for the scoop!


How Do I Get Her Number?


I know several guys who have told me, “Eric, if I could just get into a conversation with a woman – I could get a date. I just have the hardest time thinking of what to say when I walk up to her!”

Since I’ve been working with 44Doors and their QR code-driven iPhone sites, I’ve been thinking about different ways to use them socially. Here’s a GREAT idea: QR codes on bar drink coasters with dares for the person to do, such as “Go up to a woman and tell her… [insert phrase in foreign language]”

The awesome part of this idea is that (unless you’re a linguist) neither party knows what is being said – so it turns into a natural conversation really quickly.

From a Brand standpoint, too, engaging with consumers reinforces whatever marketing message is being promoted and gives off all kinds of positive feelings. The phrases, pickup lines, dares, whatever you want to use are just ways to encourage social interaction associated with the marketing message.

Think that’s memorable? Yep 😉