Austin TC Meetup + Pitch-Off

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Spotted on TechCrunch.

Who’s ready to party, ya’ll?

That’s right. It’s finally happening. The TechCrunch Meetup + Pitch-Off series is officially underway, starting with the beautiful, historical and sometimes rowdy city of Austin. We want to see who has the chops to represent the great state of Texas in our 60-second pitch-off competition.

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Tickets are $5, and are available here. The event will be held at Stage on Sixth, and begins at 6pm on May 30.

Even if you don’t have a startup to launch in the pitch-off, come on over and have a beer, talk tech with myself and John Biggs, East Coast Editor and Matt Burns, Senior editor and watch entrepreneurs fight against the clock to impress the likes of us and some local tech big wigs and VCs.

But perhaps this is the big break you’ve been waiting for? Entrepreneurs, dreamers, visionaries, and founders, we beseech thee. Apply to present in the pitch-off, wow us with your wares, and maybe take home one of our amazing prizes. First place will receive a table in Startup Alley at TechCrunch Disrupt SF 2013. Second Place will receive two tickets to the upcoming TechCrunch Disrupt, and Third Place will receive one ticket to TechCrunch Disrupt SF.

Plus, all those startups who are selected to pitch at the meetup will get 15-minute one-on-one meetings with TechCrunch writers and editors to discuss your pitch, product, and get feedback.

More mature startups who wish to present their wares to the attendees rather than be judged by us TechCrunch folk can also purchase a demo table here.

Our past meetups have been a huge success, and when we added in a 60-second pitch-off competition, where entrepreneurs have one minute to pitch the judges with just words and mic, the TechCrunch meetup series really found its stride. The New York Pitch-Off led to a few startups getting into the Startup Alley at TechCrunch Disrupt, and the pitch-off winner found itself launching on-stage in the Disrupt Battlefield.

But New York was only the beginning.

Austin, you’re up next. So make this Texas girl proud, and show the world how the stars at night are big and bright (clap, clap, clap, clap) deep in the heart of Texas.

Our sponsors help make Disrupt happen. If you are interested in learning more about sponsorship opportunities, please contact our sponsorship team here: sponsors@techcrunch.com

Written by Jordan Crook.

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How To Do An Elevator Pitch

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If you’ve ever been given 30 seconds to answer the questions “What do you do?” you already understand the importance of having a quick, concise and memorable intro. I’ll give you mine and then break the components down so you can see the theory behind the verbiage:

“What I do – is use the Internet … to make the phone ring; or make people walk into your business. I’m not a ‘Web Guy’ so I do NOT need you have a terrific website; or even a website at all for that matter.

“I get my clients because they’re frustrated at putting so much effort into Google or Facebook or Twitter or Yelp – and it doesn’t seem to help them SELL MORE of whatever they’re into. That’s what I do, and I’m really good at it 🙂

“The most common kind of client for me is someone who owns their own business – who has a great reputation because they are awesome at what they do – and wants their phone to ring more.”

There are a couple of elements that are worth pointing out here:

1. An immediate reference to the WII-FM radio station we all listen to right off the bat. (That’s “What’s In It For ME” in case you’re not familiar with that acronym. It’s probably the most important thing you can learn in sales.)

2. An answer to my most common objection right up front.

3. A “quick pinch” to get them to feel the pain that I solve. Key word: “frustrated”.

4. A “low-hanging fruit” reference to close up – if that’s them, there’s a chance they’ll self-refer; if not, it leaves the door open for a referral conversation.

I use a version of this introduction at BNI, Chambers of Commerce, cocktail parties or just while having a beer with friends. It’s low-key but straight to the point. Take these elements and craft your own – make it fit your style and personality; that’s the key!

Now get out there and go sell something 😉