Local Businesses are Leaving Money on the Table


Matt Malone just posted a great article on Local Search. If you have a brick and mortar business, you’ll absolutely want to take advantage of his free DIY (that’s “Do It Yourself” in Internet parlance) tips:

Read the full article here.

90% of online commercial searches result in offline brick and mortar purchases.

This type of research makes it clear that many businesses have substituted the Internet and local search for phone books and most print advertising.

There are many different tactics you can implement to capture the attention of potential customers, but step one is increasing online visibility. Thanks to services such as Google+ Business, Bing Local and Yelp, this has become extremely easy to do. Just be sure to do it right.

Many business owners have local listings, but are doing it wrong. Simply typing in your business name and seeing your listing isn’t enough. Be sure to “claim” your listing so that you can complete your profile and business information in full. This includes pictures and videos of your establishment, types of payment accepted and even whether or not you have paid or free parking available. You can read about this and more on Google’s User Guide.

The entire process of claiming or creating your online business listing should take you under an hour. Start with setting up (or claiming) your business listing in all of the directories listed below.

Pro Tip: It’s very important for you, as the business owner, to claim the business listing before a disgruntled employee or unhappy customer does it and bashes the company within your own profile. I have seen this happen, and even though it’s reversible, it’s a headache for the business owner to deal with.

Google+ Business: http://www.google.com/+/business/
Bing Local: http://www.bing.com/local/us/
Yelp: http://www.biz.yelp.com/
Hotfrog: http://www.hotfrog.com
Manta: http://www.manta.com

These are the highest-ranking directories for Google and Bing local searches. Maximize your search engine real estate and claim all of them. Then be sure to read through your reviews on a weekly or monthly basis to ensure you respond to any positive or negative comments you receive. An attentive, caring company will almost always be an equally respected company.